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The Journal
The Studio Journal is where I will share the marketing and design knowledge I’ve collected over the years. It’s meant to help small businesses navigate how to stand out in a sea of other companies by creating thoughtful, mindful, and intentional marketing campaigns.
Not Everything Needs to Make Money
There’s value in the marketing strategy that not everything needs to make money. Some of my favorite business owners regularly give away content they find valuable, and their businesses continue to grow because of it. This is sometimes referred to as Nurture Content. Why do they do that?…
Marketing is an Experience
Marketing is an experience you create for your audience, but it doesn’t mean it needs to be elaborate or fancy. Sometimes, that means looking closer at your messaging and the audience journey to identify ways to add value to each touchpoint. My experience is in marketing design. I…
Sharing Marketing Concepts
One of my favorite things is talking and brainstorming with small businesses about clever and sometimes unconventional ways to market to their audience. Recognizing a brand’s potential and crafting an all-encompassing marketing plan is exciting—especially when I start to lay out all the details and can barely keep…
